WHAT IS WEB DESIGN?
Web design governs everything involved with the visual aesthetics and usability of a website—color scheme, layout, information flow, and everything else related to the visual aspects of the UI/UX (user interface and user experience). Some common skills and tools that distinguish the web designer from the web developer are:
- Adobe Creative Suite (Photoshop, Illustrator) or other design software
- Graphic design
- Logo design
- Placing call-to-action buttons
- Wireframes, mock-ups, and storyboards
- Color palettes
Web design is concerned with what the user actually sees on their computer screen or mobile device, and less so about the mechanisms beneath the surface that make it all work. Through the use of color, images, typography and layout, they bring a digital experience to life.